Students in Cayuga's broadcasting and e-media program aren't waiting for graduation to go commercial. Two student-run enterprises – Cayuga Records and C3 Video – have begun producing and marketing films, videos and CDs for area artists. A downtown kickoff party was held Wednesday evening, December 2, at Auburn Public Theater, spotlighting the first wave of releases, offering merchandise at early-bird savings, and featuring a return engagement by poet and spring 2009 visiting professor Christopher Kennedy. Kennedy, who directs the graduate program in creative writing at Syracuse University, read from his "Memory Unit," a glimpse into the parallel universe of a parent's Alzheimers' disease; the memoir is now available on CD from Cayuga Records.
Telcom professor Steve Keeler announced the studios' newly inked sales agreement with Amazon.com, introduced student staffers as they produced a streaming online feed of the event, and solicited audience votes on audition tracks from prospects eager to be the next Cayuga Records talent. C3 Video and Cayuga Records were launched in 2009 with funding from the Stardust Foundation, Ewing Marion Kauffman Foundation and Cayuga Community College Foundation, as part of a regional higher-education consortium promoting applied studies in entrepreneurship.