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Cayuga CC selected as one of three sites to pilot national Direct Selling Certificate training program

DATE: 10-06-2011

From bakeware, jewelry, and cosmetics to travel, utilities, and vitamins, many people make their living through direct sales, and Cayuga Community College is offering a new program to help these entrepreneurs, as well as individuals who are considering entering direct sales, learn how to build their home-based enterprise.

Cayuga Community College is one of three in the nation selected to pilot the 30-hour Direct Selling Certificate training program, sponsored by the National Association of Community College Entrepreneurship and the Direct Selling Educational Foundation.

"Cayuga's participation in this program is a testament not only to the commitment that the College has to assisting and developing local entrepreneurs, but also to the national reputation Cayuga Community College is developing as a leader in entrepreneurial education," said Thomas J. Paczkowski, CFP, the Fred L. Emerson Foundation Endowed Chair in Enterprise and Innovation at Cayuga.

Running Tuesdays from 9 a.m. to 4 p.m. October 18 through November 15, the credit-free program educates participants on how to operate a successful business and teaches skills that can be implemented immediately to increase income and expand the business operation.

The College will also host a free two-hour workshop, "Is Direct Selling for Me?," from 5 to 7 p.m. on Monday, November 14 in the College's Business and Industry Center. The workshop provides an overview of direct selling, tips on how entrepreneurs can increase their business, and financing start-up costs for these home-grown operations.

Business Professor Amy Valente, a certified Project Management Professional, will teach the courses. She holds a Master in Business Administration degree from St. John Fisher College in Pittsford, N.Y. She is also a certified NYS Business Educator.

"I am excited to be a part of this national pilot program," Valente said. "Infusing entrepreneurship into our educational programs is part of our mission at Cayuga Community College. This training program will provide direct selling entrepreneurs with the necessary tools to help them to grow their business and continue their success."

Unlike a credit-bearing program, the course won't have traditional "homework" assignments. Rather, it will focus on applying concepts and practices to individuals' own business operations. Classes are designed to be highly interactive and will include such topics as secrets of selling, organization techniques, financial management communication skills, marketing tips, using technology effectively, and legal issues.

Scholarships to cover the $300 course fee are available to the first 20 registrants. Scholarship recipients are expected to attend all the sessions and be active participants in the classes. Classes will be held from 9 a.m. to 4 p.m. Tuesdays, October 18 through November 15 in the College's Business Industry Center, 197 Franklin St., Auburn. To ensure your spot in the course, register by Friday, October 14.

For more information, visit, e-mail Amy Valente at, or call 315-255-1743.