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INTRO SOCIAL MEDIA MARKETING

CRN: 73497

Section: BUS 232-701

Credits: 3 credit hours

Availability: 21 (Capacity: 25)

Dates: 08-29-2022 – 12-09-2022

Instructor: Loraine Miller

SCHEDULED MEETING TIMES:

Online Study (Asynchronous)
Study online anytime; no mandatory meeting time

COURSE DESCRIPTION

This course provides an overview of how social media has drastically changed overall marketing strategies, and how companies are embracing social media to enhance customer relationships, brand awareness, and market share. Students will explore the types of social media tools such as (Facebook, Twitter, LinkedIn, YouTube, Instagram, Google etc.), and learn strategies to implement these tools in an overall marketing plan. Students will use case studies and real-world examples to explore current examples and future opportunities of how marketing professionals have capitalized on these social media strategies.

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INTERESTED IN TAKING THIS COURSE?

There are several ways to register for this course, depending on the type of student you are. If you wish to attend Cayuga as a first-time student seeking a degree, you can review the Admissions process to get started. If you are a returning Cayuga student from the previous semester, you can log into your myCayuga account and self-register. If you are interested in taking this individual course for transfer credit, view our Non-Degree Student page for information on how to register.

TEXT BOOK INFORMATION

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BOOKSTORE INFORMATION:
By clicking the button above you will be taken to Cayuga’s official bookstore website to review what books are required for this course.

ADDITIONAL INFORMATION

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Additional information could contain the following:
Prerequisites and requirements, learning objectives, other books and materials required, or any other additional course materials.

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