The award, a first for a video produced by students from a community college, was announced at the national College Media Advisors convention in Nashville on November 5. Judging for the competition was done by media professionals from around the country.
Among the 2004 finalists defeated by "Color Blind" was another video from Cayuga, "Trouble," by students Pete Cramer, Veronica Beverley, Ken Bonnie, and Adam Hogan. Cayuga also made it to the competition's final round in 2002, and remains the only community college to reach that level. The annual competition draws entries from such film and television powerhouses as New York University, Emerson College, Carnegie-Mellon University, and the University of Texas at Austin.