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Business Professor Amy Valente receives Women’s Fund grant to support women entrepreneurs

DATE: 04-25-2013

Kitchenware, health and beauty products, handbags, Internet marketing, and financial services are a few of the industries that women often enter as direct sales associates. These small business owners often enter the workforce as novices, selling products that they themselves use and running their business around busy schedules that might include caring for a family.

Thanks to a grant from the Women’s Fund of Central New York, Cayuga Business Professor Amy Valente will be able to share licensed instructional materials from the Direct Selling Education Foundation with more women entrepreneurs. Valente received $1,875to award tuition assistance to 15 students for the Direct Selling Women’s Entrepreneurship program.

The program is a 30-hour training program that promotes personal leadership skills, entrepreneurial thinking, and self-sufficiency for women. Topics include strategic planning, financial planning, budgeting, project management, leadership, marketing, communications, and information technology.

“This program will help women entrepreneurs to be successful and grow their direct selling businesses,” Valente said. “Overall, the program promotes self-sufficiency for women and the ability for women to increase their quality of life through entrepreneurship. I am so grateful to the Women’s Fund for supporting this effort.”

Valente was one of nine nonprofit organizations from Onondaga, Madison and Cayuga Counties that received a total of $25,005 in grants from Women’s Fund of Central New York. The organizations received grants totaling $25,005 to fund programs that support the advancement and full participation of women and girls in Central New York.

Valente will teach the month-long program next fall, and 15 scholarships will be available to women interested in learning about going into business for themselves or advancing their direct sales careers. The program will be administered through the Cayuga’s Division of Community Education and Workforce Development.

For more information about this program, contact Prof. Valente at amy.valente@cayuga-cc.edu or at 315-255-1743, ext. 2419.

The Women’s Fund of Central New York supports, empowers and recognizes the advancement and full participation of women and girls in Central New York through an endowment fund, grants and initiatives. Since its inception in 1998, the Women’s Fund has awarded 70 grants totaling nearly $156,000, and is in the midst of a three-year campaign to grow its endowment to $1 million. For more information or to make a donation visit: www.womensfundofcny.org.