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WINE MARKETING AND SALES

COURSE DESCRIPTION

This course studies essential elements needed to succeed in the wine business. Research and demographics of wine consumers will be studied, with an emphasis on looking toward the future. Topics of study include business strategy for the wine industry, the business of enology and viticulture, supply chain management and quality control, marketing and branding, distribution, sales, tourism, media and public relations, establishment of a tasting room, and environmental and social responsibility. A few wine tasting/evaluation assignments will be given for students 21 and over. Students under the age of 21 will be given alternate assignments rather than wine tasting. Recommended prerequisite Bus 110 Introduction to Wine.

INTERESTED IN TAKING THIS COURSE?

There are several ways to register for this course, depending on the type of student you are. If you wish to attend Cayuga as a first-time student seeking a degree, you can review the Admissions process to get started. If you are a returning Cayuga student from the previous semester, you can log into your myCayuga account and self-register. If you are interested in taking this individual course for transfer credit, view our Non-Degree Student page for information on how to register.

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