SCHEDULE OF CLASSES
PERSONAL SELLING
CRN: 72396
Section: BUS 216-701
Credits: 3 credit hours
Availability: 28 (Capacity: 28)
Dates: 08-31-2026 – 12-11-2026
Instructor: William Prosser
SCHEDULED MEETING TIMES:
Online Study (Asynchronous)
Study online anytime; no mandatory meeting time
COURSE DESCRIPTION
Recommended background: BUS 103. Covers the fundamentals of selling with emphasis on meeting the customer’s need. Focuses on the selling process: company history and policies, product knowledge, prospecting, the preapproach, the approach, the sales presentation, the demonstration, handling objections and the close.
INTERESTED IN TAKING THIS COURSE?
There are several ways to register for this course, depending on the type of student you are.
- If you wish to attend Cayuga as a first-time student seeking a degree, you can review the Admissions process to get started.
- If you are a returning Cayuga student from the previous semester, you can log into your myCayuga account and self-register.
- If you are interested in taking this individual course for transfer credit, view our Non-Degree Student page for information on how to register.