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MARKETING

CRN: 73976

Section: BUS 204-001

Credits: 3 credit hours

Availability: 26 (Capacity: 26)

Dates: 08-31-2026 – 12-11-2026

Instructor: Tracy Swietoniowski

SCHEDULED MEETING TIMES:

Tues, Thurs

9:30 AM - 10:55 AM

Auburn Campus - M328

COURSE DESCRIPTION

Recommended background: BUS 103. Concept of market strategy planning includes segmentation and forecasting of consumer and organizational markets. Marketing mix variables include product life cycles, packaging, branding, pricing objectives and strategies, physical distribution, retailing, wholesaling, advertising, public relations, sales promotion, personal selling; marketing environment, marketing research, management processes.

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