SCHEDULE OF CLASSES

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PUBLIC RELATIONS

COURSE DESCRIPTION

This course examines the history and scope of the public relations industry. This includes a survey of the roles and responsibilities of the public relations professional in the private and public sectors. Through examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising, and the use of traditional publicity tools like press releases and press kits to reach targeted audiences, students will gain an overall understanding of the public relations field. Recognition of the importance of ethics, integrity, and relationship building as a foundation for public relations will also be explored.

INTERESTED IN TAKING THIS COURSE?

There are several ways to register for this course, depending on the type of student you are. If you wish to attend Cayuga as a first-time student seeking a degree, you can review the Admissions process to get started. If you are a returning Cayuga student from the previous semester, you can log into your myCayuga account and self-register. If you are interested in taking this individual course for transfer credit, view our Non-Degree Student page for information on how to register.

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