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PR CASES AND ANALYSIS

COURSE DESCRIPTION

This course is designed to enhance public relations knowledge public relations specialists in workplace applications. Through the use of case studies, students will learn to think and act like PR communications professionals while also examining how PR executives and practitioners deal with day-to-day tasks. The course will prepare students for the real world of public relations by evaluating multiple PR strategies, tactics, and outcomes from various disciplines and sectors. Case studies include situations pertaining to crisis communications, media relations both mainstream and social media, as well as marketing, public relations and community relations.

INTERESTED IN TAKING THIS COURSE?

There are several ways to register for this course, depending on the type of student you are. If you wish to attend Cayuga as a first-time student seeking a degree, you can review the Admissions process to get started. If you are a returning Cayuga student from the previous semester, you can log into your myCayuga account and self-register. If you are interested in taking this individual course for transfer credit, view our Non-Degree Student page for information on how to register.

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