SCHEDULE OF CLASSES
MARKETING
CRN: 74988
Section: BUS 204-860
Credits: 3 credit hours
Availability: 25 (Capacity: 25)
Dates: 08-31-2026 – 12-11-2026
Instructor: Elizabeth McCormick
SCHEDULED MEETING TIMES:
Hybrid Study (Asynchronous)
Course is online but mandatory meet times as follows:
Wed
12:00 PM - 1:20 PM
Fulton Campus - F204
COURSE DESCRIPTION
THIS IS A HYBRID COURSE: A hybrid course is where some traditional face-to-face "seat time" has been replaced by online learning activities. The purpose of a hybrid course is to take advantage of the best features of both face-to-face and online learning.
Recommended background: BUS 103. Concept of market strategy planning includes segmentation and forecasting of consumer and organizational markets. Marketing mix variables include product life cycles, packaging, branding, pricing objectives and strategies, physical distribution, retailing, wholesaling, advertising, public relations, sales promotion, personal selling; marketing environment, marketing research, management processes.
INTERESTED IN TAKING THIS COURSE?
There are several ways to register for this course, depending on the type of student you are.
- If you wish to attend Cayuga as a first-time student seeking a degree, you can review the Admissions process to get started.
- If you are a returning Cayuga student from the previous semester, you can log into your myCayuga account and self-register.
- If you are interested in taking this individual course for transfer credit, view our Non-Degree Student page for information on how to register.