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PERSONAL SELLING

CRN: 72396

Section: BUS 216-701

Credits: 3 credit hours

Availability: 22 (Capacity: 28)

Dates: 08-29-2022 – 12-09-2022

Instructor: Amy Valente

SCHEDULED MEETING TIMES:

Online Study (Asynchronous)
Study online anytime; no mandatory meeting time

COURSE DESCRIPTION

Recommended background: BUS 103. Covers the fundamentals of selling with emphasis on meeting the customer’s need. Focuses on the selling process: company history and policies, product knowledge, prospecting, the preapproach, the approach, the sales presentation, the demonstration, handling objections and the close.

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INTERESTED IN TAKING THIS COURSE?

There are several ways to register for this course, depending on the type of student you are. If you wish to attend Cayuga as a first-time student seeking a degree, you can review the Admissions process to get started. If you are a returning Cayuga student from the previous semester, you can log into your myCayuga account and self-register. If you are interested in taking this individual course for transfer credit, view our Non-Degree Student page for information on how to register.

TEXT BOOK INFORMATION

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BOOKSTORE INFORMATION:
By clicking the button above you will be taken to Cayuga’s official bookstore website to review what books are required for this course.

ADDITIONAL INFORMATION

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Additional information could contain the following:
Prerequisites and requirements, learning objectives, other books and materials required, or any other additional course materials.

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