SCHEDULE OF CLASSES
Section: BUS 204-001
Credits: 3 credit hours
Availability: 19 (Capacity: 26)
12:00 PM - 1:25 PM
Auburn Campus - M245
Recommended background: BUS 103. Concept of market strategy planning includes segmentation and forecasting of consumer and organizational markets. Marketing mix variables include product life cycles, packaging, branding, pricing objectives and strategies, physical distribution, retailing, wholesaling, advertising, public relations, sales promotion, personal selling; marketing environment, marketing research, management processes.
INTERESTED IN TAKING THIS COURSE?
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Prerequisites and requirements, learning objectives, other books and materials required, or any other additional course materials.